True Fan Boost 2010
If you scroll back through my blog, you can read all you want about my thoughts on the True Fan Boost – an idea I had after reading Kevin Kelly’s 1000 True Fans article. In a nutshell, every Labor Day I make sure to give some of my money to the independent artists, programmers, and content creators whose work I enjoy and, further, to highlight their work on my blog so that others may find them, too.
Back when I was a starving college student, I thought nothing of pirating the occasional song, but over the last few years, I’ve watched the business model for digital content change. You can get anything for free now… if you’re willing to set your morals aside. Music, books, movies, TV shows, comics, software… the list goes on and on. Content creators coming onto the scene today recognize this reality and build their business models around free content.
For example:
Jonathan Coulton lets you listen to all his music for free.
Penny Arcade and PVP Online post their web comics online for free.
Lee Goldberg is converting his out-of-print books to Kindle versions.
And many, many programmers are offering free versions of their software online.
In each of these cases, the creators have alternative revenue sources. Coulton sells merchandise at his concerts as well as full albums on iTunes; PA and PVP sell posters and T-shirts online; Goldberg receives royalties direct from Amazon for his eBook sales; and programmers often sell more capable versions of their software or have PayPal “donate” buttons on their web pages.
Here’s the thing: Their content is free for the taking. We can enjoy their work without paying a cent. But if that’s the way we want go about it (and we can — unlike out-and-out piracy, there’s no moral obligation to buy anything when artists give it away for free!), without any financial support, our favorite artists will eventually stop making things for us.
If I can help keep them going by spending some money and creating some links, I’m happy to do it. If you’ve been enjoying someone’s “free” content, even if it’s just a blog, Youtube series, or some small piece of shareware, I hope you’ll consider doing the same.
This year, as I embark on a year-long backpacking trip, I won’t have any extra room for material possessions. Most of the support you see below will necessarily be for digital items.
After the jump, the artists and creators I’m supporting in 2010…