September 1, 2008

True Fan Boost 2008

The Long TailWith only a week before Labor Day, it was a long shot that my little blog post would fire up the Internet with the True Fan Boost concept. I did send out an e-mail or two, on the off chance that someone with a larger readership would push the idea. I actually got a response back from Kevin Kelly, but after rereading it a few times, I realized that I may not have been clear enough in what I was trying to accomplish.

Kevin thought that I was out of synch with the 1000 True Fans concept by using Labor Day to support any and all artists (i.e., He thought I was encouraging people to go out and buy Aerosmith albums, Stephen King books, or any other products by established artists.) Not true. I want nothing more than to “boost” the sales of independent, internet-based artists with this idea. Aerosmith is out, Jonathan Coulton is in.

Kevin also seems to be focused only on the TRUE true fans – the ones that will drop $100 a year on their favorite artists. What I’m trying to do is mobilize the Lesser Fans (as he calls them), in addition to the True Fans, into an economic force. This may be beyond my means.

I really appreciated the comment left by Patricia on my last entry; she came at the idea from a marketing angle. She’s distilled my whole post down to one sentence:

True Fan Boost: Commemorate Labor Day by actually purchasing the creative work of that wonderful artist you told yourself you’d support “someday.”

If you change “that wonderful artist” to “those wonderful artists,” then that’s what I’m going to do right now:

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